Beyonce and her mom Tina Knowles are launching a new junior apparel label, Sasha Fierce for Deréon, reports WWD. The name is a combination of House of Deréon (Beyonce and Tina’s ready-to-wear fashion line) and Beyonce’s alter ego (and third solo album, I Am…Sasha Fierce).
“The line really exudes a different side of my personality, which I am grateful that I can express,” Beyoncé said, adding that the line is for “the confident, sensual and daring side of a woman … and there is a little Sasha Fierce in every girl!”
The collection, which will include handbags, shoes, lingerie and more, will range from $20 to $125 and be available at department stores such as Macy’s and Dillard’s.
