While on one was looking, sweet little Jessica Simpson became a heavyweight in the fashion industry. We always knew Jessica Simpson could make beautiful music (and look uncommonly beautiful while doing it) but she has tapped into MAJOR talents and business savvy that have caught even her biggest fans off guard. (content continued below)

In a nutshell, Jessica Simpson is becoming a fashion billionaire.  Her various clothing and beauty ventures have racked up a huge $750 million in sales in the last year alone.  When you combine the fact that people genuinely love this beautiful, approachable, and very likable star with the fact that everything with her name on it is extraordinary, how could she not succeed?

Jessica Simpson has built an absolute empire with her shoe, handbag, denim, swimwear and fragrance lines and retail sales of her products have been booming in 2010, according to WWD.com. (content continued below)

Simpson’s colleague, Vince Camuto, whose company is the main licensee for the star’s own-brand merchandise, is convinced her success is all down to her fan-friendly image.  He says, “People like her. People look at her as a style icon.”

I have to add this, however.  Like her or not (and I think most of us like her very much), she wouldn’t have been able to have built this empire if her products were shabby.    Women are very intelligent and pretty particular when it comes to their shoes, handbags, and perfume.  We simply don’t settle for anything less than the best – no matter how much we like the name attached.

Fortunately, in this case, we can love the name and love the products.

I just read this morning that Jessica Simpson is set to launch a new sportswear range next autumn.

Simpson says, “This new sportswear line reflects my evolving style, which combines comfort, femininity and flirty fun.”

I’ll be the first in line.

Click HERE to visit Drop Dead Glam’s Jessica Simpson Store!